Between 2013 and 2023, the Mexican soap market, excluding solid soap, experienced a consistent decline from a value of $67.275 million in 2013 to $50.886 million in 2023. This represents an overall decline driven by continuous negative growth, with a notable year-on-year reduction in 2020 by 6.97%. The last five years reflect a compound annual growth rate (CAGR) of -2.08%, indicating persistent market contraction.
Future trends to watch for include the possibility of technological advancements in soap formulations, shifts in consumer preferences towards environmentally sustainable products, and potential market recovery through digital engagement and expanded distribution channels.
