Over the past decade, the per capita market size value for men's and boys' bathrobes and dressing gowns made of cotton in Sweden has shown a consistent decline, decreasing from $0.35 in 2013 to $0.16 in 2023. The most recent two-year period from 2022 to 2023 recorded a year-on-year decrease of approximately 5.9%. Over the last five years, from 2019 to 2023, the compound annual growth rate (CAGR) was around -5.8%, indicating a steady downward trend in consumer spending on these products.
Looking forward, potential key trends include increased consumer preference for sustainable and eco-friendly products, which might shift production decisions. Manufacturers may need to innovate with new designs or materials to rekindle interest and align with broader environmental trends to potentially reverse the declining market trajectory.
