The production of advertising and market research in Sweden has shown a general upward trend from 2013 to 2023, starting at 53.67 billion SEK in 2013 and reaching 67.3 billion SEK in 2023. Notable fluctuations include a significant dip in 2020 with a -15.6% year-on-year variation, likely influenced by the global pandemic, followed by a strong recovery of 22.45% in 2021. The average annual growth rate (CAGR) from 2019 to 2023 stood at 1.51%.
Looking ahead, forecasted data from 2024 to 2028 suggests continued growth, albeit at a more moderate average annual rate of 1.19%, with the total value projected to reach 72.56 billion SEK by 2028. The forecast growth rate over this period is 6.07%.
Future trends to watch for include the impact of digital transformation on advertising and market research methods, the increasing importance of data analytics and artificial intelligence, and potential market disruptions from new technologies and platforms. Keeping an eye on these trends could provide valuable insights for strategic planning and investment in the sector.
