From 2017 to 2021, the turnover for women's, girls', and infants' underwear and nightwear in the US consistently declined from 5.63 million to 1.65 million USD. The downward trend was marked by annual decreases, with a significant drop of approximately 64% over the five-year period. The compound annual growth rate (CAGR) reflects an average annual decline of 26.5%. As of 2023, the turnover figures remained low, indicating ongoing challenges in the sector.
Future trends to watch for include:
- Shifts in consumer preferences towards sustainability and comfort.
- The impact of e-commerce growth and digital marketing innovations.
- Changes in demographic trends influencing buying behavior.
