Forecasted household expenditure on personal care in Poland shows an increasing trend from 2024 to 2028, with per capita spending expected to rise from 333 Euros in 2024 to 397 Euros in 2028. This signifies a consistent growth year-on-year: approximately 4.8% from 2024 to 2025, 4.6% from 2025 to 2026, 4.4% from 2026 to 2027, and 4.2% from 2027 to 2028. Comparing with pre-forecasted expenditure, in 2023, household spending was at 317 Euros per capita. The compounded annual growth rate (CAGR) over the five-year period is estimated at around 4.5%.

Future trends to watch for:

Increasing disposable income which may boost expenditure on personal care products.
Changing consumer preferences toward natural and organic products.
Advancements in e-commerce influencing shopping behaviors.
Impact of demographic shifts, particularly aging populations driving demand for anti-aging products.