The prepared pet foods market in Italy saw modest fluctuations between 2013 and 2016, maintaining values around €1.696 billion. A significant increase occurred in 2017, reaching €1.8556 billion, followed by slight declines and recoveries in subsequent years. By 2023, the market stood at €1.8981 billion. Over the last two years, the market grew 2.52% year-on-year, and the five-year CAGR leading to 2023 was 1.79%. The forecasted average annual growth rate through 2028 suggests steady growth of 1.79%, reaching a projected €2.1243 billion by 2028.

Future trends to watch for include:

Growth in premium and organic pet food segments due to increased consumer interest in pet health.
Technological advances and innovation in pet food production.
Expansion of e-commerce platforms and direct-to-consumer sales channels.