The market for men's and boy's outerwear in Romania has experienced fluctuations over the past decade. In 2023, the volume stood at 1.2397 million. After a decline from 2013 to 2015, there was gradual recovery with notable growth in 2020 and 2021. However, 2022 and 2023 saw slight declines of -5.2% and -0.53% respectively. The five-year CAGR from 2018 to 2023 indicates modest growth at 1.36% annually.
Looking forward, key trends include:
- An increasing consumer demand for sustainable and eco-friendly outerwear products.
- Potential shifts in fashion trends towards casual and functional styles post-pandemic.
- Growing influence of e-commerce and digital retail platforms in shaping purchasing habits.