The Finnish market for tracksuits, ski suits, and swimwear has experienced a general decline over the past decade. The market size has consistently reduced from 240.5 thousand units in 2012 to 184.6 thousand units in 2022. Although certain years saw slight growth, such as 2017 with a 9.81% increase, the overall trend remains negative. Notably, the market experienced sharper declines between 2012 and 2016 but has seen a relatively moderate decline in the last five years. The compound annual growth rate (CAGR) for 2015 to 2022 indicates an average annual decrease of around 3.98%.
Future trends to watch for include evolving consumer preferences towards multifunctional performance wear, an increased focus on sustainability, and innovative materials that can drive consumer interest. There is also potential growth in the segments of premium and customized sportswear due to Finland’s outdoor lifestyle culture. Market players may also consider digital transformation and e-commerce to capture a broader audience.
