The brochures and leaflets market in Ireland experienced a decline in value per capita from $9.33 in 2013 to $7.79 in 2023. After peaking at $10.43 in 2016, the market steadily decreased, showcasing a year-on-year drop of approximately 1.7% from 2022 to 2023. Over the last two years, the market contracted by about 3.9%, with a five-year CAGR indicating an average annual decline of around 2.5%.
Future trends to watch for include increased digitalization reducing print demand further. However, niche markets valuing high-quality paper and personalized print design may offer opportunities for stabilization or targeted growth.
