The export of hair shampoos from the US experienced a steady growth from 2013 to 2019, with occasional minor setbacks. By 2020, a noticeable decline occurred, followed by a significant rebound in 2021. Currently, in 2023, the volume of export stands at 139.04 million kilograms, showcasing a year-on-year growth rate of 1.51% and a five-year CAGR of 1.62%. Forecasted data indicate a continued, albeit modest, upward trend through 2028, projecting a CAGR of 1.18% in the next five years with a total forecasted growth of 6.02% by 2028.
Future trends to watch for include:
• The impact of global economic conditions on export volumes.
• Emerging markets and their contribution to US shampoo exports.
• Innovations in product formulations driving demand in different regions.
