The women's and girls' swimwear market in Croatia exhibited an upward trajectory from 2013 to 2018, with a peak per capita value in 2018. A downward trend occurred from 2019, intensifying with an annual decline of approximately 4.9% in 2022 and 4.9% in 2023. The compound annual growth rate (CAGR) over the last five years is negative, at around -5.0%, showing a significant regression.

Future trends to watch for:

Potential recovery post-2023 influenced by new fashion trends and sustainable swimwear popularity.
Impact of technological advancements in material innovation on consumer preferences and market revitalization.
Economic factors and increased tourism might favorably influence market trends.