In 2023, Germany led the European export of hand towels with a share of 30.92%, followed closely by Italy at 27.21%. Notable growth was observed in Hungary and Portugal, with year-on-year increases of 15.47% and 7.78%, respectively. Meanwhile, Italy and Finland saw declines of -2.94% and -3.26%. Smaller markets like Luxembourg and Ireland experienced significant percentage growths albeit from a low base.
Future trends suggest potential growth in emerging markets like Latvia and Romania, while traditional leaders like Germany and Italy will need to innovate to maintain their market positions amidst competitive pressures and demand fluctuations.
Top countries in Export of Hand Towels Share by Country (Kilograms)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 30.92 | 2023 | +4.57% | +2.38% | View data |
| 2 | 2 Italy | 27.21 | 2023 | +1.74% | -2.94% | View data |
| 3 | 3 Poland | 12.33 | 2023 | +2.77% | +2.98% | View data |
| 4 | 4 Spain | 11.64 | 2023 | +3.94% | +1.62% | View data |
| 5 | 5 Sweden | 4.36 | 2023 | +1.43% | +2.15% | View data |
| 6 | 6 Portugal | 3.87 | 2023 | +2.03% | +7.78% | View data |
| 7 | 7 Netherlands | 3.01 | 2023 | +2.3% | -0.53% | View data |
| 8 | 8 Finland | 2.08 | 2023 | -0.36% | -3.26% | View data |
| 9 | 9 Belgium | 2 | 2023 | +1.99% | -1.23% | View data |
| 10 | 10 Slovakia | 1.45 | 2023 | +2.94% | +3.11% | View data |
