The New Zealand market for men's and boys' cotton shirts has shown a clear decline from 2013 to 2023, with the per capita value decreasing from $8.54 to $6.12. The year-on-year percentage variations indicate a consistent negative trend, with an average annual decrease of 1.3% over the last five years. Particularly in the past two years, the reduction has been more pronounced, with both years experiencing significant declines.
Looking ahead, factors such as shifts in consumer preferences towards sustainable fabrics, increased competition, and economic conditions may influence market trends. Monitoring changes in fashion trends and potential economic impacts will be crucial for future forecasts.
