In 2023, the market size value per capita for men's and boys' cotton shirts in Italy stood at an estimated value based on historical trends. From 2024 onwards, a consistent decline in per capita value is forecasted: a 2.35% drop in 2025, followed by 2.41% in 2026, 2.36% in 2027, and finally 2.42% in 2028. Over the five years from 2024 to 2028, the compound annual growth rate (CAGR) is negative, indicating an overall annual decrease in market value per capita.

Future trends to watch:

Impact of changing consumer preferences towards sustainable fashion.
Influence of economic factors on spending power affecting essential fashion purchases.
Potential growth in e-commerce altering traditional retail dynamics.