The forecasted sweet potato market size in Kenya shows a gradual decline from 2024 to 2028. The per capita consumption, starting at 13.06 kg in 2024, is projected to decrease each year, reaching 11.73 kg per capita by 2028. This represents a year-on-year reduction of approximately 2.6% from 2024 to 2025 and further we see similar annual declines, reflecting a consistent negative trend.
In context, compared to the previous years, this downward trajectory is indicative of changing consumer preferences, potential competition from other staple foods, or broader economic factors. The average Compound Annual Growth Rate (CAGR) for the forecast period suggests a steady decline in consumption rates, underscoring a notable shift in market dynamics for sweet potatoes over the next five years.
Future trends to watch for:
- Consumer preference shifts towards alternative nutritious foods.
- Potential fluctuations in agricultural productivity or input costs.
- Macro-economic factors influencing overall food consumption patterns.
- Government policies impacting agricultural practices and output levels.
- Sustainable agricultural practices and their impact on sweet potato yields.
