The Italian market for men's or boys' jerseys, pullovers, sweatshirts, waistcoats, and cardigans of cotton reached a volume of 37.686 million units in 2023. Over the past decade, the market exhibited an initial growth trend from 2013 to 2019, with notable increases in 2018 and 2019. However, it saw fluctuations between 2020 and 2023, particularly due to economic impacts and consumer behavior shifts during the pandemic. Examining the recent years, the year-on-year variations reveal minor changes, leading to an overall slight decline in growth with a negative CAGR of -0.33% from 2018 to 2023.
Future trends to watch include potential recovery driven by increased consumer spending, emphasis on sustainable fashion, and the influence of e-commerce. The market may experience moderate growth if brands capitalize on these trends, providing innovative and eco-friendly cotton products.
