The bottled water market in Italy saw a peak in volume of 20.274 billion liters in 2015 but has experienced a decline since then, with the volume standing at 16.462 billion liters in 2023. Over the past decade, year-on-year variations demonstrate both growth and contraction phases, with a notable growth in 2015 (14.78%) followed by a significant decline in 2019 (–10.99%). The most recent two years reported minimal variations, with 2022 marking a slight contraction of -0.075% and 2023 with -0.96%. The last five years reflect a negative CAGR of -2.73%, indicating an overall declining trend.
Looking forward, the market is predicted to continue this downward trend with a forecasted 5-year CAGR of -0.77%. The volume is expected to reduce gradually to 15.687 billion liters by 2028.
Future trends to watch for include shifts in consumer preferences towards sustainability, heightened environmental concerns over plastic usage, potential regulatory changes, and further market penetration of alternative hydration solutions such as reusable water containers or enhanced water products. These factors may influence market volume and consumer behavior significantly.
