The chewing gum market in Italy has experienced a consistent decline from 2013 to 2023, with per capita consumption decreasing from 0.87 kilograms in 2013 to 0.69 kilograms in 2023. The year-on-year percentage decline from 2022 to 2023 was approximately 1.43%. The compound annual growth rate (CAGR) over the last five years was approximately -1.2%, reflecting a steady decrease in consumption.

Future trends to watch for include:

The impact of health-conscious consumer preferences, potentially driving demand for sugar-free and functional gums.
Innovations targeting environmental sustainability, including biodegradable packaging.
Potential resurgence in demand as pandemic-related restrictions ease and consumers resume on-the-go lifestyles.