During the period from 2013 to 2023, the per capita value of the Polishes and Creams for Footwear or Leather market in Portugal experienced a general decline, starting at $1.28 in 2013 and falling to $0.93 in 2023. This represents an annual average decrease over the past five years. Notably, from 2021 to 2023, the market saw a slight decline of 3% year-on-year.

Looking ahead, trends to monitor include potential recovery post-economic challenges, shifts towards sustainable products, and the potential impact of digital marketing strategies to rekindle consumer interest.

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