In 2023, the import of rhododendrons and azaleas to the UK stood at approximately 3.0 million USD. From 2024 onwards, a downward trend is forecasted with imports decreasing steadily through to 2028. Each year shows a year-on-year decline: 5.14% in 2025, followed by similar reductions in subsequent years, culminating in a compound annual growth rate (CAGR) of approximately -5.38% over the period from 2023 to 2028.

Future trends to watch include:

Potential shifts in domestic horticultural trends and preferences that could further impact imports.
Economic and trade policy changes post-Brexit that might affect the import landscape.
Environmental factors and climate change influences on cultivation affecting supply levels.