The employment in the advertising and market research sector in Mexico has shown a general upward trend from 2013 to 2023. After a slight dip between 2014 and 2015, a consistent recovery led to positive year-on-year variations from 2016 onwards. By 2023, the number of persons employed in this sector stood at 61.34 units, marking the steady growth with a modest average annual increase as reflected in the CAGR of 0.3% over the last five years.
Looking forward from 2024 to 2028, the forecast indicates continued but slightly accelerated growth with a five-year CAGR of 0.37%, demonstrating a stable industry outlook. Key points include:
- Past five-year CAGR (2023-2027): 0.3%.
- Forecasted five-year CAGR (2024-2028): 0.37%.
- Forecasted five-year growth rate (2024-2028): 1.88%.
Future trends to watch for include the potential impact of digital transformation on traditional advertising roles, the increasing importance of data analytics in market research, and potential shifts in employment due to economic changes and technological advancements.
