Import of hair shampoos to the Netherlands displayed fluctuating trends from 2013 to 2023. In 2023, imports stood at 170.39 million USD, showing a 2.66% increase from the previous year. Observing year-on-year variations, significant growth occurred in 2017 with a 27.04% increase. From 2019 to 2023, imports consistently grew, albeit modestly, highlighting a stable demand. The compound annual growth rate (CAGR) over the last 5 years was 2.73%, indicating steady but modest market expansion.
Looking ahead, the forecast suggests a continuation of this stable growth, with the 5-year CAGR remaining at around 2%. By 2028, the market is expected to grow by 10.39% from 2024 levels.
Future trends to watch for:
- Increasing consumer demand for natural and organic hair products
- Impact of economic factors on consumer spending
- Innovation in hair care formulations and packaging
