Over the last decade, the US carbonated soft drink (CSD) market has exhibited some volatility. From 2013 to 2015, the market experienced growth, peaking in 2015 before undergoing fluctuations, with a notable dip in 2016 and 2020. Since 2021, the market has shown modest but steady growth. In 2023, the value of CSD sales in the US stood at $24.826 billion, remaining relatively stable with a year-on-year increase of 0.32%. The compound annual growth rate (CAGR) for the past five years has been 0.34%, reflecting slow, incremental growth.
Looking ahead, the forecast suggests continued steady growth, with a projected CAGR of 0.26% over the next five years and an expected increase of 1.32% by 2028. Future trends to watch include shifts in consumer preferences toward healthier options, potential regulatory impacts, and the influence of new product innovations in the market.
