In 2023, the percentage of individuals in Italy accessing the internet at least once a week stood at 98.38%. The forecasted data shows a slight upward trend in internet usage, with the percentage incrementally rising each year from 2024 to 2028, reaching 98.7%. Year-on-year growth is modest, illustrating stabilization in the market. Over the five-year forecast period, the average annual growth rate remains low, highlighting a near-saturation point for regular internet usage among the Italian population.
Future trends to watch for include shifts in digital behavior, such as increased frequency and depth of internet usage tied to emerging technologies, and potential demographic changes that might introduce a fresh wave of new internet users.
