In 2023, Germany led the European market in the production value of conventions and trade fairs with €6.08 billion, followed closely by France at €5.7 billion. Italy and the United Kingdom trailed with €3.87 billion and €3.16 billion respectively. Switzerland, Belgium, and Austria followed with significant albeit smaller contributions. Slovakia and Austria showed the highest year-on-year growth at 11.56% and 11.04% respectively, with Belgium and Portugal also demonstrating notable increases above 7%. Meanwhile, the United Kingdom and Greece experienced slight declines.
Future trends to watch in 2024 include the potential for continued strong growth in Central and Eastern European countries led by strategic investments, while Western European markets might see stabilization with modest increases driven by innovation in digital events and hybrid formats. Further growth could be influenced by macroeconomic factors and the geopolitical climate impacting international travel and trade. Monitoring technological advancements in event management and economic policies will be crucial.
Top countries in Production Value of Organisation of Conventions and Trade Fairs by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 6,080 | 2023 | +17.54% | +0.85% | View data |
| 2 | 2 France | 5,700 | 2023 | +19.22% | +4.3% | View data |
| 3 | 3 Italy | 3,870 | 2023 | +19.39% | +5.21% | View data |
| 4 | 4 United Kingdom | 3,160 | 2023 | +0.41% | -0.29% | View data |
| 5 | 5 Spain | 1,930 | 2023 | +14.67% | +2.58% | View data |
| 6 | 6 Switzerland | 1,290 | 2023 | +12.87% | +2.98% | View data |
| 7 | 7 Belgium | 1,040 | 2023 | +14.03% | +7.26% | View data |
| 8 | 8 Austria | 652.6 | 2023 | +21.41% | +11.04% | View data |
| 9 | 9 Poland | 626.3 | 2023 | +11.28% | +1.89% | View data |
| 10 | 10 Sweden | 591.9 | 2023 | +6.9% | +2.24% | View data |
