The mobile phone market size in Portugal has shown a declining trend over the years, with a consistent decrease from 2013's 3.7988 million units to 2023's 2.986 million. The year-on-year change indicates a persistent decline, most notably in 2016 and 2021, with minor upticks in 2019 and 2020 failing to generate momentum. The average annual shrinkage, as measured by the compound annual growth rate (CAGR), was around -2.14% over the last five years.
Future trends to watch for:
- Rising adoption of used/refurbished phones impacting new sales volume.
- Technological advancements and 5G adoption potentially spurring new purchases.
- Environmental concerns and demand for sustainable products influencing consumer behavior.