From 2013 to 2023, Denmark's market for quilts, eiderdowns, cushions, pouffes, pillows, sleeping bags, and similar items remained relatively stable, peaking at 1.78 s per capita in 2017 and declining slightly afterwards. In 2023, the per capita volume was 1.68. The last two years saw negligible year-on-year volume growth, while the average annual change (CAGR) over the past five years indicated a slight decline. This stability suggests a mature market with limited growth potential.
Future trends to watch include the increasing demand for sustainable products. Sustainable and eco-friendly materials may drive innovation and offer growth opportunities in this market, especially as consumers become more environmentally conscious.
