The market for women and girls' briefs and panties made of cotton in Indonesia reached a value of 61.785 million USD in 2023. From 2013 to 2023, the market size experienced fluctuations, marked by periods of rapid growth and slight declines. The market witnessed a high year-on-year growth of 33.76% in 2017, followed by minor contractions in other years. The compound annual growth rate over the last five years was 3.15%, illustrating moderate and steady growth.

Future trends to watch for include:

Sustainability: Increased demand for eco-friendly and organic cotton products.
Innovation: Introduction of more versatile, fashionable, and functional designs.
Digitalization: Growth in online retail channels and social media marketing impacting consumer purchases.