The turnover of cleaning services in the Netherlands has shown a steady upward trend from 2013 to 2023, standing at 6.98 billion Euros in 2023. Over the period, the market experienced various rates of growth, with significant increases in years like 2015 (+7.2%) and 2018 (+7.23%). In the last two years, 2022 and 2023, the year-on-year growth rates were 2.03% and 1.97%, respectively. The CAGR over the last five years is noted at 2.15%, indicating a moderate but consistent growth trajectory.

Future trends to watch for include:

Continued growth driven by increased demand for hygiene and cleanliness in both commercial and residential spaces.
Emergence of technological advancements like automation and green cleaning solutions.
Potential market shifts due to economic factors and regulatory changes impacting labor costs and service pricing.
Increased focus on sustainability and eco-friendly cleaning practices which could attract eco-conscious consumers.