The toys and games turnover in Austria has shown significant fluctuations over the past decade, peaking in 2018 with a 36.63% increase and reaching €775.8 million. Subsequently, there was a notable decline in 2019 and 2020, with the turnover experiencing a -22.45% and -12.63% year-on-year variation, respectively. In the most recent years leading up to 2023, the turnover has stabilized, showing minor increases such as 2.58% in 2023. The value stood at €559.9 million in 2023. The average annual growth rate over the last five years was around -6.31%. Moving forward up until 2028, the forecast remains flat at €559.9 million with no anticipated change in the 5-year CAGR.

Future trends to watch for:

The role of digital and tech-based toys in driving market changes.
Potential disruptions or boosts from shifts in consumer behavior post-pandemic.
Effects of economic factors and inflation on disposable incomes and spending on toys and games.