Between 2013 and 2023, the market size volume per capita for men's or boys' jerseys, pullovers, sweatshirts, waistcoats, and cardigans of cotton in Germany increased from 0.36 to 0.43. An upward trend peaked in 2017 at 0.5 before gradually declining to 0.43 by 2023.
Year-on-year analysis shows recent declines, with a consecutive decrease from 2021 to 2023. Analyzing the last five years, the compound annual growth rate (CAGR) indicates a downward trend with negative growth rates.
Future trends to watch for:
- Shifts in consumer preferences towards sustainable and premium materials.
- Potential recovery fueled by increased demand for casual and comfort wear post-pandemic.
- Impact of economic fluctuations on purchasing behavior and discretionary spending.
