In 2023, actual household expenditure on personal care in Italy stood at 28.89 billion euros. The forecasted data for the period from 2024 to 2028 shows a steady increase. In 2024, expenditure is expected to be 29.32 billion euros, showing a year-on-year increase of 1.5%. This rising trend continues with expenditures reaching 29.77 billion euros in 2025 (up by 1.53% from 2024), 30.21 billion euros in 2026 (up by 1.48% from 2025), 30.65 billion euros in 2027 (up by 1.46% from 2026), and 31.09 billion euros in 2028 (up by 1.43% from 2027). The compound annual growth rate (CAGR) over these five years is 1.49%.
Future trends to watch for include shifts in consumer preferences towards organic and sustainable products, technological advancements leading to innovative personal care items, and potential economic factors such as inflation or changes in disposable income. Additionally, demographic changes like an aging population may impact the demand for specific personal care products.
