The sold production of eye make-up preparations in Italy has shown fluctuations over the past decade. In 2013, the market began with a value of 268.8 million euros and saw notable growth and decline cycles. Significant growth was observed in 2014 with a 25.94% year-on-year increase, followed by a substantial drop in 2015 (-21.28%). The market achieved a peak value in 2021 at 378.97 million euros, which was a rebound from previous years' lower values. By 2023, the market reached 378.96 million euros, just below the peak value, with a modest year-on-year increase of 2.95%. Over the past five years, the market exhibited a compound annual growth rate (CAGR) of 2.69%.
Forecasts indicate a consistent upward trend from 2024 onwards, predicting a CAGR of 2.06% over the next five years with the market expected to reach 431.58 million euros by 2028. The forecasted five-year growth rate suggests an overall growth of 10.75% from current levels.
Future trends to watch for include the increasing consumer preference for natural and organic eye make-up products, the impact of technological innovations in cosmetics, and potential market disruptions due to regulatory changes and economic factors. Monitoring these trends could provide further insight into market dynamics and opportunities for growth.
