The market for men's and boys' cotton underpants in Italy experienced varied growth from 2013 to 2023, peaking in 2014 at $12.4 per capita and reaching $11.21 per capita in 2023. The highest year-on-year decline was 13.1% in 2015, while recent years indicated stabilization with slight declines. The compound annual growth rate (CAGR) over the past five years is negative at approximately -0.8%, reflecting gradual contraction.

Future trends to watch:

Increased focus on sustainable and organic cotton could revitalize market demand.
Consumer preferences shifting towards comfort and style might influence pricing and product innovation.
Expansion of e-commerce platforms may enhance market reach, particularly targeting younger demographics.