The Italian market for women's and girls' blouses, shirts, and shirt-blouses of knitted or crocheted textiles experienced a significant decline over the past decade. Initially peaking in 2014, the market has since decreased to a value of 15.567 million in 2023. The most considerable drop occurred in 2016 and 2020, and despite a mid-decade recovery, the trend leaned negative. From 2018 to 2023, the market saw a cumulative annual growth rate (CAGR) of -3.76%, indicating a consistent downturn. Year-on-year changes in the last two years further emphasize the negative trend, as the market consistently saw declines of over 3% each year.
In looking towards the future, the market could potentially stabilize or return to growth if it adapts to key trends such as increasing consumer preference for sustainable and ethically produced textiles, as well as a rising interest in e-commerce platforms that enhance shopping convenience. Monitoring shifts in consumer taste towards more casual and functional apparel driven by lifestyle changes will also be crucial.
