From 2013 to 2023, the market size value per capita for women and girls jackets and blazers made of cotton in Australia has consistently declined from $1.92 to $0.4 USD, indicating a gradual but significant drop. The average annual decrease in the last five years (2019-2023) has been approximately 12.67%, with the most recent year-on-year drop from 2022 to 2023 being 23.08%. This trend highlights a shrinking interest or market for these items in the region.
Future trends to watch for include:
- Potential shifts towards sustainable or alternative textiles reflecting broader consumer interests in sustainability.
- Possible recovery post-pandemic with increased global travel and social events possibly driving demand.
- Influence of global fashion trends seen in media and fashion shows that could invigorate interest in such garments.