The UK market for fresh whole chickens has experienced fluctuations in size from 2013 to 2023, reflecting variations in consumer demand and market conditions. In 2023, the volume stood at 621.67 million kilograms. Over the last two years, the market exhibited minimal growth, increasing by 0.11% year-on-year in both 2022 and 2023. Notably, the market showed a steady pattern with a moderate annual increase of 0.64% in 2020 but had a negligible CAGR of -0.36% over the past five years.
Key highlights:
- 2013-2017: Variability in growth, with notable declines in 2014 and 2017 and significant growth in 2015 and 2016.
- 2018-2023: More consistent growth periods with slight year-on-year increases from 2020 onwards.
Looking forward, the market is forecasted to steadily grow, reaching 624.86 million kilograms by 2028, translating to an average yearly growth rate (CAGR) of 0.08% over the next five years. Future trends to watch include shifts in consumer preferences towards plant-based alternatives and the impact of economic fluctuations on meat consumption patterns in the UK.
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