The soft drinks market in the Netherlands showed a fluctuating trend over the past decade. In 2023, the volume stood at 2.2507 billion liters. The market saw significant declines, particularly between 2016 and 2017, with year-on-year declines of 8.36% and 10.44%, respectively. A slight recovery was noted in 2019 and 2020 with growth rates of 5.68% and 5.38%. However, recent trends indicate a steady decline with a year-on-year decrease of 1.35% in both 2021 and 2022. The 5-year CAGR was -1.1% with an overall forecasted reduction of 5.38% by 2028.
Looking ahead, the industry should closely monitor the following trends:
- Consumer shifts towards healthier and sustainable beverage options
- Impact of regulatory measures on sugar content and packaging
- Innovation in product lines introducing low or no-calorie soft drinks
- Potential economic factors affecting consumer purchasing power
