The market size for non-solid soap in Japan experienced a significant decline from 2013 to 2023, reaching 163.1 million USD by 2023. This represents a year-on-year decrease of 3.98% from 2022. Over the last five years, the average annual decrease, or CAGR, was 4.09%. The overall trend reflects a persistent decline in market value, with few exceptions such as slight growth in 2021.
Future trends to watch for include potential impacts from shifts in consumer preferences toward sustainable and eco-friendly products, advances in soap technology, and demographic changes in Japan's aging population, which may influence demand and market recovery efforts.
