In the European Household Sanitary Goods and Toilet Requisites market, Germany leads with a significant market turnover share of 29.98 million euros in 2024, showing a year-on-year increase of 6.08% from 2023. Italy and the United Kingdom follow, holding shares of 13.54 and 13.39 million euros respectively, with modest growth rates of 2.83% and 2.67%. France stands at 11.5 million euros, experiencing a slight decline of 0.15%. Poland demonstrates robust growth, increasing by 8.23% to reach 6.56 million euros. Spain, Sweden, and Belgium report turnover shares of 5.3, 3.95, and 3.41 million euros respectively, with varying growth rates; notably, Belgium saw a reduction of 4.47%. Greece and the Czech Republic show moderate gains of 4.24% and 3.08% respectively.
Austria's market shows resilience with a 6.4% increase to reach 1.9 million euros, while Finland's market rises by 7% to 1.26 million euros. Romania exhibits outstanding growth with an 18.78% increase to 0.96 million euros. Hungary, Portugal, Bulgaria, and Serbia follow with smaller shares yet notable growth rates, emphasizing the market's overall positive momentum. At the lower end, smaller markets like Lithuania, Slovenia, Croatia, Cyprus, and Macedonia contribute nominal yet stable turnover shares, maintaining or slightly increasing their market presence.
Future trends to watch include sustained growth in emerging markets like Romania and Bulgaria, potential stabilizations in large markets like Germany, Italy, and the UK, and the impact of economic factors on declining or minimally growing markets such as Belgium, France, and Croatia. The dynamic nature of the European market suggests opportunities for growth through innovation and adaptation to changing consumer preferences and economic conditions.
Top countries in Household Sanitary Goods, Toilet Requisites Turnover Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 29.98 | 2023 | +15.69% | +6.08% | View data |
| 2 | 2 Italy | 13.54 | 2023 | +1.06% | +2.83% | View data |
| 3 | 3 United Kingdom | 13.39 | 2023 | +2.17% | +2.67% | View data |
| 4 | 4 France | 11.5 | 2023 | +0.74% | -0.15% | View data |
| 5 | 5 Poland | 6.56 | 2023 | +3.7% | +8.23% | View data |
| 6 | 6 Spain | 5.3 | 2023 | -0.43% | +0.35% | View data |
| 7 | 7 Sweden | 3.95 | 2023 | +2.11% | +3.36% | View data |
| 8 | 8 Belgium | 3.41 | 2023 | -0.56% | -4.47% | View data |
| 9 | 9 Greece | 2.03 | 2023 | +3.72% | +4.24% | View data |
| 10 | 10 Czech Republic | 1.93 | 2023 | +1.62% | +3.08% | View data |