In 2023, the United Kingdom led the EU travel agency industry with a market value of 56.63 billion euros, followed by Germany at 30.32 billion euros, and Spain at 20.62 billion euros. France and Italy rounded out the top five with 13.38 and 11.35 billion euros, respectively. Year-on-year growth rates for the UK and Germany remained stable, while Spain and France showed moderate growth. The overall five-year CAGR suggested an average annual growth trend with Spain leading among top markets.
Future trends to watch include digitalization across agencies, sustainability in travel, and shifts in consumer preferences due to geopolitical and economic factors. These factors could influence market rankings and create new growth opportunities within the industry.
Top countries in Top EU Countries with the Largest Travel Agencies Industry
| # | 10 Countries | Million Euros | Last Year | |
|---|---|---|---|---|
| 1 | 1 United Kingdom | 56,630 | 2016 | |
| 2 | 2 Germany | 30,320 | 2016 | |
| 3 | 3 Spain | 20,620 | 2016 | |
| 4 | 4 France | 13,380 | 2016 | |
| 5 | 5 Italy | 11,350 | 2016 | |
| 6 | 6 Switzerland | 9,100 | 2016 | |
| 7 | 7 Sweden | 6,900 | 2016 | |
| 8 | 8 Belgium | 4,920 | 2016 | |
| 9 | 9 Austria | 4,480 | 2016 | |
| 10 | 10 Norway | 3,790 | 2016 |
