In 2023, the percentage of individuals in Provence-Alpes-Côte d'Azur who had made an online purchase within the past 12 months stood at 86.0%. The forecasted data from 2024 to 2028 shows a steady incline, with values reaching 92.09% by 2028. The year-on-year percentage growth for 2024 and 2025 is approximately 1.46% and 1.44% respectively.
The compound annual growth rate (CAGR) over the forecasted five-year period (2024-2028) is anticipated to be around 1.39% per annum, indicating a consistent upward trend.
Future trends to watch for in the region's e-commerce space include:
- Increasing mobile commerce penetration as smartphone usage continues to rise.
- Enhanced logistics infrastructure potentially improving delivery times and customer satisfaction.
- Growing adoption of digital payment methods enhancing the ease and safety of online transactions.
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