From 2013 to 2015, the per capita value for cotton table linen in Estonia increased steadily from €0.19 to €0.23. This was followed by a slight decrease to €0.22 in 2017 and a more pronounced decline reaching €0.13 in 2023. Since 2021, there has been an annual drop of approximately 10% each year. The five-year CAGR indicates a decline of about 11% per annum from 2018 to 2023. In 2023, the market stood at €0.13 per capita.
Future trends to watch include potential market stabilization or fluctuations due to changes in consumer preferences, sustainability efforts, and economic conditions impacting household disposable income.
