European household expenditure on personal care reveals significant variation among countries. In 2024, Slovakia and Croatia lead with 2.4% of GDP, followed closely by Bosnia and Herzegovina at 2.3%. Cyprus and Greece observe a 2% and 1.9% contribution, respectively, with Greece showing a strong 2.25% increase from last year. Slovakia and Lithuania show no variation, while Iceland reported the highest growth of 3.71%. Conversely, Hungary suffered the largest decline at -6.89%. Other notable trends include growth in Bulgaria (4.56%) and stability in Slovenia, Spain, and the United Kingdom.
Looking forward, future trends to watch for include the increasing importance of personal care in Eastern European markets such as Bulgaria and Romania, which could potentially lead to higher expenditure. Additionally, monitoring the spending patterns in Western Europe would be crucial, as any economic changes could significantly impact these expenditures. The stability in traditionally high-income countries like Germany and Denmark also suggests a mature market with minor fluctuations.
Top countries in Household Expenditure on Personal Care by Country
| # | 10 Countries | Percent of GDP | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Slovakia | 2.4 | 2023 | 0% | 0% | View data |
| 2 | 2 Croatia | 2.4 | 2023 | 0% | +1.76% | View data |
| 3 | 3 Bosnia and Herzegovina | 2.3 | 2023 | -4.17% | -4.53% | View data |
| 4 | 4 Cyprus | 2 | 2023 | 0% | -0.97% | View data |
| 5 | 5 Greece | 1.9 | 2023 | 0% | +2.25% | View data |
| 6 | 6 Lithuania | 1.9 | 2023 | 0% | 0% | View data |
| 7 | 7 Poland | 1.8 | 2023 | 0% | +1.15% | View data |
| 8 | 8 Malta | 1.6 | 2023 | 0% | +1.3% | View data |
| 9 | 9 Italy | 1.6 | 2023 | 0% | +1.3% | View data |
| 10 | 10 Portugal | 1.4 | 2023 | 0% | -1.37% | View data |
