The UK's per capita spending on men's and boys' cotton underpants exhibited a declining trend from 2013 to 2023, dropping from $16.27 to $13.46. The sector faced a consistent downturn post-2015, with values decreasing almost annually, except for a slight uptick in 2018. The most recent year-on-year change, from 2022 to 2023, was a 1.03% decrease. Analyzing a longer timeframe, the compound annual growth rate (CAGR) from 2018 to 2023 was negative, standing at -1.47%, reflecting the sector's gradual contraction.

Future trends to watch for:

Eco-friendly and sustainable product demand could drive segment growth.
Potential economic recovery might revive demand.
Innovation in fabric technology and inclusivity could reshape market consumer preferences.