The market for men's and boys' cotton underpants in Australia demonstrated moderate growth from 2013 to 2023, with the value per capita increasing from $13.23 to $14.14. From 2022 to 2023, the value per capita grew by 0.5%. Across the last five years, the compound annual growth rate (CAGR) was approximately 0.7%, indicating steady albeit gradual growth. Between 2022 and 2023, there was a year-on-year increase reflecting a stable demand, likely supported by an emphasis on comfort and quality in consumer preferences.
Future trends to consider include potential shifts in consumer behavior towards sustainable and ethically sourced materials, developments in e-commerce impacting buying habits, and the influence of macroeconomic factors such as inflation that could affect disposable income and pricing strategies within the undergarment sector.
