In 2023, Germany led the European market for conventions and trade fairs with a turnover of 28.13 million euros, followed by France, Italy, and the UK. Germany's modest growth rate of 1.55% contrasts with robust gains in Slovakia (21.75%) and Serbia (53.48%). Notable declines include Sweden (-1.52%) and Cyprus (-3.21%). Over the past five years, several countries have experienced substantial consistent growth in this sector, shaping the overall upward trajectory in Europe.
Future trends to watch include the impact of increased digitization and hybrid event models. Emerging markets like Poland and Serbia could gain more market share, influencing Europe's competitive landscape in the conventions and trade fairs domain.
Top countries in Turnover of Organisation of Conventions and Trade Fairs Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 28.13 | 2023 | +18.03% | +1.55% | View data |
| 2 | 2 France | 16.86 | 2023 | +18.91% | +3.75% | View data |
| 3 | 3 Italy | 11.29 | 2023 | +19.15% | +4.41% | View data |
| 4 | 4 United Kingdom | 9.79 | 2023 | +0.77% | +0.27% | View data |
| 5 | 5 Spain | 7.4 | 2023 | +15.78% | +2.48% | View data |
| 6 | 6 Switzerland | 3.79 | 2023 | +13.26% | +2.81% | View data |
| 7 | 7 Belgium | 3.1 | 2023 | +12.04% | +6.39% | View data |
| 8 | 8 Poland | 2.82 | 2023 | +17.38% | +9.46% | View data |
| 9 | 9 Austria | 2.8 | 2023 | +23.02% | +11.2% | View data |
| 10 | 10 Portugal | 1.64 | 2023 | +21.09% | +8.87% | View data |
