The per capita consumption of coconut oil in Italy has shown fluctuations between 2012 and 2022. Starting at 0.3 kg per capita in 2012, the market witnessed minor declines and spikes, with notable values in 2014 (0.34 kg), and a consistent growth pattern from 2018 onwards, reaching 0.36 kg per capita in 2022. The consumption in 2023 remained stable at 0.36 kg per capita.
Year-on-year variations show an overall positive trend for the period of 2020-2022 with an average increase of about 0.6% annually. Over the last five years, the Compound Annual Growth Rate (CAGR) suggests a moderate growth averaging 2.5% per year.
Future trends to watch for include the potential impact of health trends that favor plant-based oils, increased consumer awareness regarding sustainable and ethical sourcing, and the influence of economic factors affecting consumer purchasing power.
