The advertising and market research output in Denmark saw varying trends from 2013 to 2023, standing at 2.55 Billion Euros in 2023. The sector experienced fluctuations with a significant dip in 2016 by 2.83%, followed by recovery periods, including a growth of 4.53% in 2019. However, the pandemic year of 2020 saw a steep decline of 7.86%. Between 2021 and 2023, the output modestly increased with an average year-on-year growth rate around 1.66%. The compound annual growth rate (CAGR) over the last five years (2018-2023) stood at 0.24%, showing a slow yet steady recovery.
Looking ahead, the advertising and market research sector is projected to steadily grow, reaching 2.74 Billion Euros in 2028. The forecasted 5-year CAGR is 1.17%, indicating a cautious optimism for the industry. Key trends to watch for include the digital transformation of advertising channels, data-driven market research methodology, and an increased focus on personalized marketing strategies.