In Liguria, the online purchase of travel and holiday accommodations is experiencing a gradual decline. From 2024 onwards, forecasts indicate a year-on-year decrease of roughly 1% in the percentage of individuals engaged in online purchases for this category, starting from 36.13% in 2024 and reducing incrementally to 34.64% by 2028. This decline suggests a shift in consumer behavior compared to previous growth trends. In 2023, the value stood at approximately 36.5%. Over the five-year forecast period, the compound annual growth rate (CAGR) reflects a slight annual decrease, averaging around -1%.
Future trends to watch for include:
- The impact of emerging travel technologies and platforms on consumer purchasing patterns.
- Evolving preferences towards sustainable and local travel options potentially influencing online buying behavior.
- Economic factors, such as inflation or fluctuating travel costs, that may affect digital purchase decisions.
